The importance of business development and the value it generates for a firm should never be under-estimated. More often than not, less savvy managers and corporate leaders assume that the role of business development encompasses marketing, sales and branding activities only.

Whereas a well informed corporate leaders understand the seriousness of this function and attribute additional resources to ensure top-line performance by its personnel. Indeed, the business development function does not only stop at marketing, sales or branding. It encompasses what we would call the ‘front line’ of the firm. Apart from the 3 functions mentioned above, business development operations cover market research, corporate positioning strategy, understanding legal, financial and commercial operations in existing as well as green field markets and providing these in an logical, preferably empirical manner for corporate leaders to make informed decisions.

It is for this reason, that our programme is focused on developing the skills and knowledge expected of personnel in a leadership or management position within a business development function. The programme challenges participants to develop and improve their skill levels in areas that will have a direct impact in their ability to generate substantial value for their firms.

The programme comprises 6 core modules that form the basis for effective business development initiatives. On completion of the programme, participants will find it easier to initiate, plan, execute, manage, deal with crisis’ and report their initiatives to the various stakeholders involved. The indirect benefit to firms whose personnel attend this course would be greater efficiency of operations, reduced miscommunication, more effective project management and improved reporting.

Suitable Participants should be individuals in a leadership or management role within a business development function that want to improve the efficiency and effectiveness of their initiatives, both from a strategic and operational standpoint. Participants are expected to have at least 5 years of experience in the business development function and will actively participate in group activities.